When you ad appears on the pay per view network it appears as a pop up. The size of the pop up is 720×300. It is to your advantage to have a landing page which looks good in this size. You should have one clear simple call to action for the viewer. Generally, sending a viewer to your entire site with many links and options is not the best way. You only have a few seconds to capture your viewers attention. The page should be simple, clear and direct. You should have one goal. Maybe just to capture the email address of the viewer so that you may follow up later. Maybe a free registration for a sample of your product. Make the offer very appealing with the thought of following up with the prospect later.
If you send the viewer to a big site with many pages and options they will get confused and just click away. Your landing page has to be focused on one objective to get the best results with this type of traffic.
Also, your site cannot have pop ups or automatic loading sound or video. You can have sound or video but the viewer has to click a link or button to activate the sound or video. It cannot load automatically with your landing page.
Here are some examples of landing pages in different niches.
Bizopp PPV Ad 1
Bizopp PPV Ad 2
Get Cash 1
Get Cash 2
Tanning Ad 1
Tanning Ad 2
Mature Dating 1
Mature Dating 2
Sell Gold 1
Sell Gold 2
Tax Return 1
Tax Return 2
Teeth Whitening 1
Teeth Whitening 2
Weight Loss 1
Weight Loss 2